IMPLEMENTASI BUSINESS MODEL CANVAS TERINTEGRASI DALAM PENGEMBANGAN USAHA PUPUK ORGANIK

Abstrak: Program PPM ini bertujuan untuk mengimplementasikan konsep Business Model Canvas (BMC) Terintegrasi pada UD Semi Indah guna menunjang pengembangan usaha pupuk organik yang eco-friendly mana juga turut membantu menjaga kelestarian lingkungan secara berkelanjutan. Kegiatan pendampingan dilaksanakan dengan survey lokasi mitra, wawancara, pelatihan manajemen bisnis dan Inovasi Pupuk Organik, mentoring implementasi (BMC). Dari BMC di Kediri memberikan dampak positif respon kepuasan responden, peningkatan softskills signifikan, terutama aspek pemasaran, bisnis, distribusi produk, keuangan. Apabila ditinjau dari hasil rekonstruksi Indah, kompetensi perencanaan produksi terlihat komponen segmen key activities resources. Peningkatan pemasaran berdampak dikembangkan customer relationship segments. tentunya wawasan pengelolaan lebih progresif value propositions menjadi pioneer produsen organik, menggandeng akademisi investor sebagai partners. produk menstimulus pelaku memanfaatkan beberapa channels keperluan pupuk. keuangan signifikan mendukung penataan revenue streams cost structure, akan dapat diperoleh impacts berupa balance (saldo) permintaan pasar tiap varian wilayah pasar, digunakan.Abstract: This community service program aimed to implemented the Integrated concept at support development of an organic fertilizer business which also assisted preserved environment in a sustainable manner. Accordingto analysis that refered concept, still has many weaknesses recently, especially Key-activities, Value Propositions, Key Partners, and Channels In Propositions segment, required develop other more competitive product variants. Key-activities weakness formulation testing improve quality be produced massively. Partners lacks cooperation through innovation financial support. increase its marketing network online stores academic/institutional/company networks market interest sales frequency. From implementation business, had positive impact on respondent satisfaction responses significantly increased soft skills, aspects management, distribution, management. However, Indah's respondents themselves need further assistance implementing manner so been undertaken could developed further.